Gelpa Supermarkt

I worked on the corporate identity of Gelpa Supermarket — still trading in the Gelsenkirchen region of Germany — in 2022. Working from the company's brief for an affordable, organic neighbourhood market, I combined a leaf and the letter G into the logo. Once the shape felt right, I set the logotype in a bold face to make it more memorable. I chose red for its stimulating, lively character.