Rexven

Rexven is a global platform that brings together manufacturers, wholesalers, entrepreneurs already in or looking to enter e-commerce, and service providers such as shipping, logistics, warehousing and accounting. The brief was an innovative, bold, typographic identity for this newly founded community. I designed a monogram logo with a strong aesthetic focus, built entirely around the Golden Ratio, folding every letter of REXVEN into a single symbol. The Golden Ratio is a mathematical principle found in nature, anatomy, colour and even sound waves — research shows we read anything obeying it as beautiful and harmonious, even unconsciously. Here everything is sized as multiples of a 1x square, so the mark evokes the company even without its name.