Van Winkel

Van Winkel makes stroopwafels on Bahariye Street in Kadıköy. They came to me through a referral and asked if I'd bring their vision to life. When a client says that, you either panic or you say yes immediately. I said yes immediately. We built the identity in 2023. The name sounded Flemish, and that's exactly where the brand wanted to speak from — so we kept the language regal. Gold, a serif with room to breathe, a quiet cream ground. The V and W in the monogram are the brand's initials. The lattice above them is the waffle's own texture; the moment I drew it was the moment the logo felt finished.