Careall Snacks

Careall Snacks is a food business that produces healthy snacks, aims for an imported-product image, and takes on both supplier and producer roles. In the logo I designed for Careall, I created a typographic, crunchy mark to capture simplicity both phonetically and in the way food packaging often reads. Across the other packaging and label designs I always put a healthy look first. Afterwards I chose a palette made entirely of pastel tones to keep the products coherent — avoiding loud colours to keep the organic feel front and centre.