Pera E-Commerce

In 2023, I worked on the corporate identity for Pera, with the requirement from the client that the logo must include "PERA". Initially, I focused on animating the logotype, particularly emphasizing the letter 'P'. The colors were chosen to reflect dynamism and trust. The shopping cart icon serves as a recognizable element facilitating user engagement and enhancing accessibility for Pera Ecommerce. Orange embodies the brand's energy and vibrancy, while blue conveys a sense of security in shopping.